Although social media was once the main source for creating and maintaining friendships, it's one of today's most heavily used sources for businesses looking to reach an online audience. With the array of social media sites available, businesses are continuously making their way into the online social world to connect with their online audience. One social media site that has especially demonstrated itself an effective marketing channel for businesses is Facebook.

When Google first ...

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In my last SEO 101 blog post, I discussed sticky pages and content, as well as their value to online marketers. For SEOs, such content should never be underestimated. While it has obvious uses on pages, sticky content is likely to be even more effective when used in conjunction with social media.

Social Networks Are Sticky, Too
Networks such as Facebook and Google+ are well-suited for sticky content. Videos can easily be embedded on those networks from popular video sites ...

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What are "sticky pages"? The term may not be familiar to everyone, but the SEO community understands its significance. One of the most valuable assets to Internet marketers are pages which keep viewers interested and engaged for as longer periods of time. By keeping a viewer on a page for minutes rather than seconds, advertisements are more effectively displayed and search engines consider those pages more relevant in rankings. For online marketers and advertisers, sticky pages are ...

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If there's one thing Google highly favors, it's anything fresh, unique and original. And with Google well on its way to cracking down on sites that follow black hat techniques, it's important more than ever for companies to review their techniques and ensure they are playing by the rules to avoid facing a penalty that could result in their site becoming blind to search engines.

With Google consistently changing its algorithm, keeping up with the latest SEO best practices is a task ...

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The popularity of social media is somewhat of a "double-edged sword" for Internet marketing companies. While it provides a great platform to promote products, services and other offerings; it also may prove to be a difficult venue in which to gain exposure for smaller companies with more recognizable competitors. Each day, millions of people worldwide utilize various social networks to discover new brands, which make social sites an extremely valuable market. However, many companies ...

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