Search Engine Optimization Tasks - SEO - SEO Companies

Search Engine Optimization includes many services that act to illustrate the current situation of the website and how it competes against other websites. Typically, this begins with benchmarking and analysis.

SEO services companies will usually have a program that they can run to examine the website and prepare a report that will analyze the following areas of the website that are vital to successful PageRank:

• Site structure, design, and usability – ensuring that the website is properly assembled with a site map, determining the page load speed, and file sizes, and assessing the age and durability of the domain. Understanding the basic fundamentals of your webpage design is vital to building a successful and search engine-friendly design.


• Basic Architecture and error reporting – analyzing the webpage to determine if there are any broken or faulty url's, robots.txt files, W3C, and dynamic pages.


• Link Analysis – determining the quality of inbound links that are sending website traffic to your webpage. Also, determining the quality of outbound links and reference to high quality and reputable outlets.


• Keyword effectiveness – having the proper keywords embedded and indexed throughout the webpage in addition to measure the current keyword density. SEO firms typically recommend the keyword density ratio be between 2% - 4%.


• Search Engine Usability – measuring the degree to which the website is properly designed with the use of H1 through H6 title tags, keywords, headers, Meta Tags, and indexes. Search engine crawlers need to be able to properly and efficiently navigate the webpage so that the webpage can be found in relation to people's search terms.

After reports are generated to measure where the webpage ranks amongst competitors within the same industry, and other websites competing for the same keywords, SEO services firms will usually offer their implementation strategy to recommend how to take the webpage from its current state to a fully optimized and self-sustaining infrastructure.

Higher end SEO services firms will not only deliver this website review report, some will input this information to an analytics platform so that users can see the status of the report as it changes day-to-day.

Reporting and analysis are just a small piece of the pie when it comes to search engine optimization services. On-site optimization services, Off-site optimization services, Organic, Paid, and consulting are additional services that most firms will offer.